This article first appeared in Wards Auto. Outdated internet sales processes that focus on data capture and old-fashioned lead generation tools no longer meet consumer expectations, resulting in disengagement from prospective buyers. The internet has significantly transformed and improved auto sales processes, but this transformation hasn’t been without challenges.
In today’s digital world, having a robust online presence is essential for any business to succeed, including the automotive industry. Virtual showrooms provide convenient shopping options for today’s shoppers and cater to their needs as they navigate the process of purchasing a vehicle. Auto dealerships that don’t invest in a virtual (online) showroom risk falling […]
As the automotive industry continues to grow and evolve, so does the way customers interact with car dealerships. Walking into the dealership to speak with a sales representative has become less necessary as more and more customers feel comfortable using online resources for their car research and shopping. All of this has made real-time customer […]
Patrick Abad, the General Manager of Beaver Toyota in Cumming, Georgia, has been a long-time advocate of innovative technology in the automotive industry, and as a CarNow dealer partner, he has experienced firsthand the transformative power of a robust dealer retailing system.
CarNow’s Real-Time Retail platform is designed to enhance the customer experience on your dealership’s website, driving more qualified leads and higher conversions. With CarNow’s nurturing solutions, such as Conversational Calls-to-Actions (CTAs), you can show the exceptional care your dealership provides from the moment customers first visit your website.
In an Automotive News webinar sponsored by CarNow, Bob Lanham took the stage to share insights on how to leverage modern digital retailing technologies to accelerate dealership success and provide a truly connected and seamless purchasing experience for customers.
What Is a Dealer Retailing System? Your dealership’s dealer retailing system is a powerful tool that allows you to manage multiple aspects of the car-buying journey and your dealership’s business operations. A strong solution can handle everything from customer experience management, data and analytics tracking, and transaction operations to 3D vehicle tours, online financing and […]
In an interview with CBT News anchor Jim Fitzpatrick, CarNow’s Tim Cox explored some of the new features and partnerships that CarNow has recently developed.
We recently launched our new showroom solution, which includes critical showroom and transaction components, and I had several dealers reach out to me, intrigued. “Why would CarNow enter this space?” one asked. Another asked, “My deal-making platform isn’t broken, why would I even consider a change?” Both were fair questions, but let me explain why […]
What Is The Importance of Converting Customers on Days Closed? Since closing a sale is the crucial part of auto sales, it can be tempting as a car dealership to focus all of your lead conversion efforts on converting only the customers that show up in person during business hours. This is an easy conclusion […]