Category: Thought Leadership

AI isn’t here to replace people—it’s here to make them more efficient. For car dealerships, that means cutting time spent on repetitive tasks, automating processes, and allowing staff to focus on what really matters: selling cars and building relationships. But let’s be clear—there’s no consumer demand for AI itself. Shoppers aren’t asking for AI over… Read more

Creating a superior customer experience in your dealership is not just an option—it’s essential for fostering customer loyalty in the automotive industry. A positive dealership customer experience can significantly influence how customers perceive your brand and their willingness to return for future purchases or services. In an industry where competition is fierce, improving customer experience… Read more

In today’s automotive landscape, having a robust online platform is no longer just a competitive advantage—it’s a necessity. Dealerships that have embraced digital retailing are not only meeting customer expectations but also driving significant sales growth. As consumer behavior shifts towards online transactions, dealerships must adapt to remain relevant and competitive. This article will explore… Read more

This article first appeared in Wards Auto. Outdated internet sales processes that focus on data capture and old-fashioned lead generation tools no longer meet consumer expectations, resulting in disengagement from prospective buyers. The internet has significantly transformed and improved auto sales processes, but this transformation hasn’t been without challenges. Dealers went through years of trial and… Read more

In today’s digital world, having a robust online presence is essential for any business to succeed, including the automotive industry. Virtual showrooms provide convenient shopping options for today’s shoppers and cater to their needs as they navigate the process of purchasing a vehicle. Auto dealerships that don’t invest in a virtual (online) showroom risk falling… Read more

As the automotive industry continues to grow and evolve, so does the way customers interact with car dealerships. Walking into the dealership to speak with a sales representative has become less necessary as more and more customers feel comfortable using online resources for their car research and shopping. All of this has made real-time customer engagement much… Read more

Patrick Abad, the General Manager of Beaver Toyota in Cumming, Georgia, has been a long-time advocate of innovative technology in the automotive industry, and as a CarNow dealer partner, he has experienced firsthand the transformative power of a robust dealer retailing system. Abad understands that today’s consumers value convenience above all else. They want quick… Read more

In an interview with CBT News anchor Jim Fitzpatrick, CarNow’s Tim Cox explored some of the new features and partnerships that CarNow has recently developed. One of the most notable updates is the addition of an advanced Showroom Dealmaker tool to CarNow’s Real-Time Retail™ platform. This tool makes payment and pricing information more clear and more… Read more