Tim Cox on How CarNow is Upping the Digital Retailing Game for Dealers in 2023
In an interview with CBT News anchor Jim Fitzpatrick, CarNow’s Tim Cox explored some of the new features and partnerships that CarNow has recently developed.
One of the most notable updates is the addition of an advanced Showroom Dealmaker tool to CarNow’s Real-Time Retail™ platform. This tool makes payment and pricing information more clear and more concise for both sales staff and customers, while seamlessly connecting in-store and online shopping experiences.
They discussed CarNow’s new partnership with VINCUE, an inventory management tool for automotive retailers, to help make their software more readily available to dealers who wish to expand their digital toolbox.
Tim emphasized the importance of providing excellent support for dealers, as well as integrating CarNow’s software to turn dealers’ websites into inventory management and customer service tools.
They explored the idea that some dealers are handicapping themselves by dragging their feet over digitization, despite the fact that efficient and convenient technology promises to save dealers time and money. While most customers still prefer an in-store experience, Tim argues that dealers can benefit from implementing the right digital tools.
Overall, CarNow’s focus on improving the dealership experience through digital tools and partnerships is set to help dealerships enhance their operations and better serve their customers.
Catch the complete interview here.