What Is The Importance of Converting Customers on Days Closed? Since closing a sale is the crucial part of auto sales, it can be tempting as a car dealership to focus all of your lead conversion efforts on converting only the customers that show up in person during business hours. This is an easy conclusion […]
Bob Lanham on How Dealers Have Enhanced the Purchasing Process in Response to the Growth of Digital Retail
CarNow’s Bob Lanham joined Jim Fitzpatrick on CBT News’ Inside Automotive to discuss his new role at the company and explore the launch of the latest CarNow products.
If you work at an auto dealership, you might already be familiar with the term “data mining,” which describes the process of digitally combing through vast amounts of information on potential car buyers to more accurately assess if they are ready to buy. Data mining is a crucial part of modern auto sales. However, another […]
What Is The Importance of Converting Customers on Days Closed? Since closing a sale is the crucial part of auto sales (and a potentially difficult part of it as well), it can be tempting as a car dealership to focus all of your lead conversion efforts on converting only the customers that show up in […]
2022 has been a busy and exciting year for both CarNow and the automotive industry as a whole. Following a year of growth and innovation, we wanted to reflect back on some of the biggest highlights of the past 12 months. In April, we launched our revolutionary Real-Time Retail™ platform at the NADA conference. This comprehensive […]
Regulations for data privacy and security is a growing topic across every industry. Those regulations are growing broader and impacting more industries every year, and this year the automotive industry is included. After “recent high-profile data breaches,” the Federal Trade Commission (FTC) amended the Gramm-Leach Bliley Act (GLBA) to include the Safeguards Rule – a […]