Real-Time Retail™

Be a Now Dealer

CarNow’s Real-Time Retail platform allows you to engage with consumers at every touchpoint throughout the online to in-store car buying journey.


Real-Time Retail Benefits

Full of Offerings

All the Bells and Whistles

The comprehensive platform includes all the functionality of the Real-Time Messaging solution as well as the most robust digital retail, desking, and dealer home back-end offerings.

“CarNow is our number one converting and closing tool and they are continuously innovating and getting even better! Their Real-Time Retail platform has created another vertical entirely.”

Alex Flores
Owner, Bravo Auto Group

Expansive Features

Tailored Solution
Built by dealers for dealers, our platform can be easily tailored to your unique processes to empower your team for increased success. 

Dedicated Partner
Our best-in-class teams deliver an in-store onboarding process, leveraging industry-proven best practices to drive maximum results. Ongoing monthly trainings ensure you get the most out of your investment in the platform.

Pre-Qualify Customers
Give your customers the ability to determine their credit and the applicable rate online without providing SSN or DOB. Pre-qualification can be provided natively through the platform or integrated with your current credit provider.

Easy & Accurate Trade Valuations
Integrated with industry-leading solutions, we make valuing a vehicle easy and reliable for your customers and your pre-owned manager. The flexibility of using real-time market data, dealership investment estimates, and traditional book values yield greater accuracy and protect margins.

Video Chat
Our robust video messaging tool is available across the platform in both desktop and mobile applications and is customizable by department, hours of operations, and product type. Utilize custom SMS notifications as part of your custom video

Customizable Payment Calculator
Configure your payment calculator display to work for your dealership by customizing rates, terms, and more. Your customers can configure payments based on their needs, such as trade-in, down payment, or payoff.

Customer-Facing F&I Tools
Display actual prices of F&I products from your providers, giving customers the time and tools to decide without the pressure of the dealership.

Live Assisted Conversations
Customers can engage in Q&A and negotiate in real-time with your in-store team.

Customizable Entry Point
Flexible barrier form and options to generate quality leads that convert to higher closing ratio.

Real-Time Deal Notifications Dashboard Icons
See customers’ actions and changes in real-time. Gain full visibility and better intel for negotiation.

Mobile and Desktop Alerts
Get alerts based on specific actions customers take within the platform.

Custom Notifications by Department
Tailor specific deal notifications to bring your experts in at exactly the right time.

Regional & National Incentives
Capture all OEM incentives and rebates using COX Rebates and Incentives. Customizable and automated to display real-time pricing logic.

Configurable Customer Workflow
Create almost any type of workflow based on individual goals.

Trade Integration
Integration with TradePending and makes valuing a vehicle easy and reliable.

F&I Product Integration
Display F&I packages to customers early to give customers the confidence to buy.

Pre-Qualification Option
Utilizing 700Credit integration customers determine their credit and rate without SSN or DOB. Pre-qualification can be provided or integrated with your current credit provider.

Inventory Integration
Deliver your inventory in an easy-to-use environment so agents and customers can have a conversation about live inventory.

Virtual Brochures
Gives agents the power to share details about your vehicles that is unmatched in the industry.

Vehicle Comparisons
Compare multiple models at the same time. Trim match all models so you deliver the right information to your customers.

Video Integration
Empowers agents to share relevant vehicle, product, and how-to videos with consumers providing a much richer conversation.

CarNow Direct Service Scheduling
Fully trained agents utilize your online service scheduling tools to schedule service appointments. Prevents over scheduling and wait times and instills confidence with clientele.

Conversational Calls-to-Action
Using natural language responses, move clients through critical steps including scheduling a test drive, valuing their trade, pre-qualifying for credit, and getting an e-price.

Showroom Experience 
Modern shoppers want a hybrid experience allowing them to go in-store at any point in the car buying journey to complete the deal inperson. CarNow’s Showroom DealMaker merges the online and in-store experiences with a sleek interface that provides deal transparency for the consumer and prioritizes efficiency and profit for the dealer.

Real-Time Transaction Tools
With Showroom DealMaker, you have everything you need to pencil and re-pencil deals quickly and easily. It also includes tools to help you view and compare options simultaneously to find the best deal for your customer, digitally communicate with your desking manager, and ensure healthy margins for your dealership, all in real-time.


CarNow’s Real-Time Retail platform has proven to help dealers:

Boost Lead Quality

Boost Lead Quality

Generate leads that have a high closing rate and convert into sales.

View Success Story


Simply put, CarNow is a truly open platform. With more than 100 current integrations available and more added all the time, we guarantee that the tools you love will be even more valuable on the CarNow platform.

See all integrations

See the platform in action!

Schedule a demo or start a chat below to connect with our sales team.