Category: Other

Creating a superior customer experience in your dealership is not just an option—it’s essential for fostering customer loyalty in the automotive industry. A positive dealership customer experience can significantly influence how customers perceive your brand and their willingness to return for future purchases or services. In an industry where competition is fierce, improving customer experience… Read more

In today’s automotive landscape, having a robust online platform is no longer just a competitive advantage—it’s a necessity. Dealerships that have embraced digital retailing are not only meeting customer expectations but also driving significant sales growth. As consumer behavior shifts towards online transactions, dealerships must adapt to remain relevant and competitive. This article will explore… Read more

The Path to Boosting Lead Generation This article first appeared in Auto Remarketing.    By Bob Lanham, SVP of Retail Development at CarNow  Before joining CarNow in 2022, I spent nearly 8 years at Meta as the Head of Automotive Retail. In the early stages, my job was to travel the country, and occasionally the globe,… Read more