CarNow Joins the Amazon Web Services Partner Network

Automotive dealership operations software to be enhanced through incorporation of Amazon Web Services (AWS) generative AI tools

Atlanta, GA, DATE, 2024 –  CarNow, a leading digital retailing company in the automotive industry, today announced it has joined the Amazon Web Services (AWS) Partner Network (APN) as a Software Partner.  The APN is a global community of AWS Partners that leverage programs, expertise and resources to build, market and sell customer offerings.  Membership in the APN enables CarNow to provide technology to streamline automotive dealership operations and facilitate seamless transactions between dealers and their clients.

CarNow’s participation in the APN also provides the company with the ability to further boost productivity, build differentiated experiences, and innovate its technology faster using AWS’s generative artificial intelligence (AI) tools. The generative AI benefits CarNow will initially focus on incorporating include creating an enhanced customer experience, using machine learning to optimize business operations for clients, and helping customers increase productivity.

“There’s an accelerating need for technologies that can help businesses streamline their operations, perform more efficiently, and improve the overall customer experience while boosting the bottom line,” said Chelsea Beerse, Vice President of Applications at CarNow. “The number of companies that claim to be able to deliver high-value technology solutions has proliferated at a breakneck pace. AWS created its partner network to ease the process of finding a trusted technology partner. Further, our joining the APN communicates to our current and potential customers that we are enhancing our solutions by incorporating technologies  such as generative AI, that add profound value across the board.”

As an APN member, CarNow joins a global network of 100,000 Partners from more than 150 countries working with AWS to provide innovative solutions, solve technical challenges, win deals, and deliver value to mutual customers.  Working with AWS to refine, strengthen and market its technologies. From an operational perspective, CarNow provides automotive dealers deep access to data regarding shopper preferences and behaviors and helps them to achieve brand goals and strategies. The company’s open API integrates with existing DMS, CRM, and desking tools, helping to simplify traditionally cumbersome aspects related to car-buying. Generative AI algorithms provide the ability to explore and analyze massive amounts of complex data in new ways, providing insights from data trends and patterns that a human or team of humans would not be able to process.

Customer experience has become a significant differentiator in the automotive retail process. CarNow’s relationship with AWS as part of the APN gives automotive dealerships access to  technologies that enable them to significantly boost a customer-centric approach and drive their bottom lines.

For more information about CarNow and its technology, visit

About CarNow

CarNow is a market leader in automotive retail solutions. Providing frictionless, real-time enterprise software solutions, CarNow enhances online engagement and streamlines communication between dealers and consumers. CarNow’s solutions empower dealers to seamlessly manage the entire car-buying journey and provide shoppers with enhanced digital retailing, messaging, and virtual showroom services. With 5,000 dealership customers and more than twenty manufacturer certifications, CarNow is one of the fastest-growing companies in automotive. CarNow is headquartered in Raleigh, North Carolina. Learn more at


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Media contact:

Lou Laste

Your Story Communications