CarNow Taps Former CDK Global Executive for Chief Product Officer 

John Lilly takes on leading role in redefining digital retailing for the automotive industry 

ATLANTA, November 7, 2023CarNow, a leader in automotive retailing solutions, announced today that John Lilly has joined the company as Chief Product Officer. With a distinguished career and a proven track record in the automotive technology sector, this strategic hire marks a pivotal moment in CarNow’s efforts to reshape the automotive dealer landscape and enhance customer experiences. 

“Automotive dealers are currently navigating a challenging landscape as they contend with unpredictable supplies of both new and used vehicles, while buyers are grappling with the highest interest rates in more than a decade,” said Lilly. “CarNow’s deep understanding of what dealers genuinely need to drive transformative improvements in their day-to-day operations, all while alleviating challenges for their customers, is truly exceptional. I couldn’t be more excited to be a part of this team and collectively address the distinctive challenges faced by the industry.”  

In his new role, Lilly will be responsible for overseeing all aspects of product development, steering CarNow’s offerings to align with the ever-evolving needs of automotive dealerships. He will guide cross-functional product teams within the company, delivering solutions that eliminate friction and elevate the dealer-consumer interaction. Lilly will work closely with CarNow’s executive team to ensure alignment with the company’s overarching business strategies. 

“John’s extensive product expertise within the automotive and tech industries will undoubtedly strengthen our product offerings,” said Kayne Grau, CEO of CarNow. “With John’s history of delivering innovative solutions that directly translate into tangible customer value, we have full confidence he will play a pivotal role as we expand our platform offerings and enhance the overall experience on both sides of the vehicle transaction.”  

Most recently, Lilly served as the President of Integrated Auction Solutions (IAS), a leading software supplier for digital wholesale solutions, and was formerly Chief Product Officer at CDK Global where he managed product and engineering teams worldwide within the data services and analytics center of excellence. Lilly’s career also includes notable product and management roles at Automatic Data Processing (ADP), Digital Motorworks (DMI), and Accenture. He holds an MBA from Texas McCombs School of Business and a Bachelor of Science in Mechanical Engineering from Washington University in St. Louis.  

 To learn more about CarNow’s technology, visit 

About CarNow   

CarNow is a market leader in automotive retail solutions. Providing frictionless, real-time enterprise software solutions, CarNow enhances online engagement and streamlines communication between dealers and consumers. CarNow’s solutions empower dealers to seamlessly manage the entire car-buying journey and provide shoppers with enhanced digital retailing, messaging, and virtual showroom services. With 5,000 dealership customers and more than twenty manufacturer certifications, CarNow is one of the fastest-growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at