FordDirect Partners with CarNow To Enhance Retail Experience for Ford Dealers and Lincoln Retailers 

CarNow’s digital retailing and messaging tools are now available to all Ford dealers and Lincoln retailers nationwide 

ATLANTA, June 27, 2023 – CarNow, a leading dealer retailing system in the automotive industry, today announced its selection as a new partner within the FordDirect program. This partnership empowers Ford dealers and Lincoln retailers to leverage CarNow’s powerful digital retailing and messaging solutions, enabling them to provide more personalized and connected end-to-end customer experiences. 

“We are honored to have been chosen by FordDirect,” said Roxanne Dersa, OEM Director at CarNow. “Our team is committed to supporting Ford dealers and Lincoln retailers across the country in establishing seamless connections with their customers. Through our solutions, dealerships can engage with customers at their convenience using any channel or device. This partnership is a strong step toward delivering seamless customer experiences throughout the automotive retail journey.” 

CarNow’s advanced technology offers access to the company’s comprehensive Real-Time Retail platform and Real-Time Messaging solutions. These tools allow dealerships to deliver enhanced customer journeys and drive business growth.

“We are excited for CarNow to be named as a new partner within the FordDirect program,” said Eric Dunlap, Internet Director at Five Star Ford. “Their comprehensive offerings are a valuable resource for our dealership, and we look forward to leveraging the full power of their platform from within the FordDirect program. This will help us establish stronger connections with car shoppers and better meet their evolving needs.” 

CarNow’s full Real-Time Retail platform, including all Real-Time Messaging solutions, are now available to all Ford dealers and Lincoln retailers across the nation. 

To learn more about CarNow’s technology, visit www.CarNow.com. For more information about this partnership, visit: www.forddirect.com/dealercenter/carnow.  

About CarNow 
CarNow is a leading dealer retailing system for the automotive industry. CarNow creates frictionless, real-time enterprise software solutions to facilitate the transaction between dealers and consumers. Through CarNow’s solutions, shoppers receive enhanced virtual showroom services and live support at any time, from anywhere, and on any device. With 5,000 dealership customers and more than twenty manufacturer certifications, CarNow is one of the fastest growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at https://carnow.com.  

About FordDirect 
FordDirect, headquartered in Dearborn, Michigan, connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers. FordDirect is a joint venture between Ford Motor Company and its franchised dealers with a mission of helping Ford and Lincoln dealerships sell more cars and trucks.