Former Meta Executive Named SVP of Manufacturer Relations at CarNow

Bob Lanham leaves social media giant to lead Manufacturer Relations at CarNow 

ATLANTA, January 19, 2023 – CarNow, the automotive industry’s leading digital retailing platform, announced today that former Meta executive Bob Lanham has joined the company as Senior Vice President of Manufacturer Relations. Bringing more than two decades of technology and leadership experience, Lanham is responsible for supporting sales, product development and marketing operations. 

“Throughout my career I’ve partnered with many dealer platforms, and CarNow consistently topped the list of innovators,” said Lanham. “CarNow’s team has developed the platform with dealer experience and execution top of mind, which makes it a standout system that directly drives sales and service revenue. I’m so excited to join the team at this very promising juncture.” 

Lanham is an experienced technology professional who has served in key marketing and sales roles at leading brands such as Microsoft, Yahoo, Hulu, Shazam and Meta. He will play a critical role in ensuring CarNow’s enablement of the success of its customers and partners by expanding its collaboration with its more than 25 OEM partners.  

“Bob is a truly respected and accomplished leader who has spent his career at the forefront of innovation in technology,” said Andy Park, CEO of CarNow. “I’m thrilled to welcome him to our leadership team where his experience and strategic vision will be pivotal in shaping the next chapter of growth for CarNow and our customers.” 

As the Head of Automotive Retail at Meta, Lanham developed the company’s automotive retail narrative and strategy, writing its first-ever “Automotive Playbook for Dealers” that is used daily by automotive professionals around the world. Lanham has spoken at more than 500 industry, OEM and dealer events globally. He began his career selling automobiles, working in the F&I office, and serving as an internet manager at Toyota of Sarasota. Lanham earned a Bachelor of Science from Elon University. 

About CarNow 
CarNow is a market leader in digital retailing solutions for the automotive industry. CarNow creates frictionless, real-time enterprise software solutions to facilitate the transaction between dealers and consumers. Through CarNow’s solutions, shoppers receive enhanced virtual showroom services, live support at anytime, anywhere, delivered to them on any device. With 5,000 dealership customers and more than twenty manufacturer certifications, CarNow is one of the fastest growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at 

Media Contact 
Lou Laste