CarNow, VINCUE Announce Strategic Partnership to Revolutionize Vehicle Buying Experience

Collaboration to Better Serve Dealers, Customers by Pinpointing Vehicle’s Highest Authentic Value and Introducing Real-Time Communication

KANSAS CITY, Mo., January 24, 2023 – Today, CarNow and VINCUE announced a new, long-term partnership that will significantly impact the automotive industry. The collaboration combines VINCUE’s powerhouse next-gen inventory management platform capabilities with CarNow’s award-winning Real-Time Retail™ platform.

As part of the partnership, CarNow will leverage VINCUE Competitive Pricing & Appraisal comprehensive data with CarNow’s Real-Time Retail platform. VINCUE gains access to CarNow’s advanced messaging capabilities, which will further enhance the user experience on the VINCUE dealer website platform.

“With technology playing an increasingly vital role in every aspect of business, VINCUE recognized we could accelerate the development of our digital solution with the right partner,” explained Chris Hoke, VINCUE Founder, Chief Executive Officer, and Chief Technology Officer. “We’ve brought together deep skills in business and technology strategy, product ideation, as well as technology development and deployment to help support dealers and their customers across the country.”

“The decision to partner with VINCUE was an easy one, as it provided functionality that our dealer partners have been asking for,” said Tim Cox, Co-Founder and Chief Evangelist for CarNow. “This is more than two companies simply integrating products. Our combined values, goals, and strategies are uniquely aligned and we believe this strategic partnership empowers us both to drive far more business impact for our dealers and their customers.”

By virtually connecting the two companies, CarNow and VINCUE will be better prepared to address the evolving needs of the market. CarNow customers will benefit from learning their vehicle’s Highest Authentic Value™ by tapping into the VINCUE database, which indexes more than 40,000 dealer websites on a daily basis. Those who use VINCUE to power their websites will now have the ability to engage with leads in real-time. The ability to instantaneously engage with shoppers at their point of interest, including on their own terms, platform, and device, is proven to increase the opportunity of sale and generate more profits.

Leaders at both companies are determined to make the car buying and selling experience easier for dealers and their customers. This integration helps both companies get that much closer to that goal and continues to push others in the automotive industry toward further innovation.

Teams from both CarNow and VINCUE will be in Dallas later this week for the National Automotive Dealers Association (NADA) Convention, which is positioned as the top retail automotive event of the year. An average of 10,000 dealerships, including 65% of the Top 150 are expected to be in attendance.

About CarNow

CarNow is a market leader in digital retailing solutions for the automotive industry. CarNow creates frictionless, real-time enterprise software solutions to facilitate the transaction between dealers and consumers. Through CarNow’s solutions, shoppers receive enhanced virtual showroom services and live support at any time, from anywhere, and on any device.


VINCUE is transforming the retail automotive software industry by providing dealers with new, innovative end-to-end inventory lifecycle management and market pricing solutions. This gives dealers access to real-time data and tools in a single system to stock smarter, increase turn, compete effectively, and above all else — maximize profits.

Contact Details

Chief Marketing Officer
Angela Rizzo
+1 913-200-3301

Lou Laste
+1 678-492-2737