CarNow Appoints Two Product Veterans to Leadership Team

 Paul Chae and Chris Pudiwitr bring software product expertise and leadership to auto digital retailing company 

ATLANTA, August 3, 2022 – CarNow, the automotive industry’s leading digital retailing company, today announced the appointment of two software veterans to the leadership team. Paul Chae and Chris Pudiwitr join the company as Senior Vice President of Product Management and as Vice President of Product, respectively. With decades of software product experience, they will lead product and software teams tasked with developing solutions that deliver sustainable value to CarNow customers.  

Chae joins CarNow with more than 25 years of experience in product strategy, product marketing and consulting with global brands that include Microsoft, Accenture and Rockwell Automation. For the past eight years he worked as a marketing healthcare executive at Virgin Pulse, CareCloud and athenahealth where he led go-to-market strategy and execution of SaaS technologies.  

Chae said: “Today’s car-buying market poses a unique challenge to consumers, forcing them to be flexible. CarNow is at the digital forefront of the auto industry, reimagining how consumers buy cars and delivering the innovation and flexibility dealers demand to meet the evolving needs of their customers. There is no better time to be joining a hyper-growth company like CarNow in an industry that is poised for disruption and increased consumer satisfaction.” 

In addition to providing strategic vision for the organization, Chae is responsible for accelerating the success of CarNow’s business, employees, customers, partners and consumers through a compelling product approach. 

Pudiwitr joins CarNow from Southeast Toyota, where he served as Director of Dealer Services leading a team of IT managers, business analysts and customer support representatives managing dealer facing technology for over 175 Toyota dealerships.  

“CarNow provides me with the opportunity to join a team embarking on an organizational growth journey. Combining my automotive experience and my leadership skills make this opportunity a perfect fit for me,” said Pudiwitr. 

 “Paul and Chris are amazing leaders and innovative technology experts, and I am thrilled to have them on the CarNow team. They will each transform the technology and product offerings that our customers look to us for,” said CarNow CEO Andy Park. “They have both built and led teams that were innovative and delivered products that have become standards in their respective industries. Their leadership and collaboration will enable the next phase of CarNow’s growth.” 

Uniquely tailored to the needs of dealers, CarNow’s platform includes a suite of real-time retailing solutions and integrated partners that enables dealers to defragment the car buying journey, streamline the online-to-in-store shopping process and minimize pain points for customers. 

About CarNow 

CarNow is a market leader in messaging and digital retailing solutions for the automotive industry. CarNow creates frictionless, real-time enterprise software solutions to facilitate the transaction between dealers and consumers. Through CarNow‘s solutions, shoppers receive enhanced virtual showroom services, live support at anytime, anywhere, delivered to them on any device. With more than 5,000 dealership customers and over twenty manufacturer certifications, CarNow is one of the fastest growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at 

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Lou Laste 

Your Story Communications