CarNow Appoints Software Executive Coby Rich as Chief Marketing Officer

Former Head of Marketing at Entrata joins auto digital retailing leadership team

ATLANTA, March 3, 2022 – CarNow, the automotive industry’s leading digital retailing company, today announced the addition of Coby Rich as the organization’s first Chief Marketing Officer. With a proven track record of creating successful brands to drive accelerated sales growth, Rich brings over 20 years of experience across multiple verticals to the executive leadership team.

“CarNow is an impactful technology company transforming the way automotive dealers interact with their customers, and thus innovating the car shopping experience,” said Rich. “I look forward to working with their talented team and together challenging the brand to reach new heights.”

The CarNow platform provides best-in-class digital retailing technology uniquely tailored to the needs of dealers. The company’s growing suite of solutions and integrated partners enable dealers to minimize pain points for their customers and offer a white-glove shopping experience without adding unnecessary burden to the dealer.

“Coby is a talented marketer with extensive expertise building and scaling technology-driven brands,” said Andy Park, CEO of CarNow. “With his insightful eye for envisioning solutions and translating business needs, we are confident he will strengthen all levels of our business as we seek to reimagine the car buying experience.”

Prior to joining CarNow, Rich spent nearly a decade as head of marketing at property management software company Entrata, where he helped oversee the organization’s evolution from a single-point solution to a comprehensive technology platform, which led to the recent $507 million investment led by Silver Lake Partners. Rich, who resides with his family in Salt Lake City, earned an MBA from Michigan State University and a bachelor of science from the University of Utah. He will report to the CEO.

About CarNow

CarNow is a market leader in digital retailing solutions for the automotive industry. CarNow creates frictionless, real-time enterprise software solutions to facilitate the transaction between dealers and consumers. Through our solutions, shoppers receive enhanced virtual showroom services, live support at anytime, from anywhere, on any device. With over 5,000 dealership customers and over twenty manufacturer certifications, CarNow is one of the fastest growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at

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Lou Laste