The average dealership spends $40,000 to $80,000 every month to drive traffic to its website and generate leads. But for most dealers, traffic and leads aren’t the problem. Conversion is.
In this on-demand webinar, CarNow’s Kerri Wise and Sarah Copp break down two of the biggest leaks in the sales journey: website visitors who never become opportunities and leads that never become sales.
What you’ll take back to your store:
- A clear view of how AI and human engagement can work together to increase conversion and ROI
- Ways to reduce the website friction that causes shoppers to abandon the buying process
- Ways to use customer signals and insights to prioritize and improve sales follow-up