Some shoppers move fast. Others take their time.
ReConnect keeps your dealership in the game—without your team doing all the chasing.
Built for the way dealerships actually operate, ReConnect automates follow-up wherever your process stops—whether that’s after a phone call, a text, or a full 7-day BDC sequence. While your team focuses on the hottest leads, ReConnect works in the background to keep everyone else warm, engaged, and ready to convert.
It’s not about “reviving cold leads.”
It’s about bringing opportunity back to your store—with smart follow-up that meets buyers where they are.
What Is ReConnect?
ReConnect is CarNow’s automated lead follow-up solution for dealerships. It allows you to re-engage leads between Day 1 and Day 30—based on your unique workflow—using SMS and email messages that feel personal and on-brand.
You choose when it kicks in.
ReConnect can take over after one call, or after a full BDC process. You control the cadence and message timing.
The outreach begins with three automated messages built from dealer-branded templates, each tailored to the lead type: new, used, or trade-in. These messages include personalized details like the shopper’s name, vehicle of interest, and trade info.
Once the customer replies, ReConnect’s conversational AI steps in—engaging naturally, answering questions, and guiding the shopper toward action. If the conversation reaches a point that needs human attention, it’s escalated back to your team via DealerHome.
- ReConnect activates based on your timeline—Day 1 or Day 10
- You choose the cadence between automated messages
- AI only takes over when the customer replies
- Customers get thoughtful, on-brand responses—not pushy scripts
- Customers get thoughtful, on-brand responses—not pushy scripts
ReConnect Key Features & Benefits
- Starts When You Say So: Set ReConnect to begin follow-up wherever your team leaves off—after Day 1, Day 5, Day 15—it’s fully flexible.
- Custom Cadence Control: Dealers configure the number of days between each of the three automated outreach messages, all within a 30-day window.
- Personalized Messaging by Lead Type: New, used, or trade-in—each message includes dynamic shopper data for relevance and impact.
- Conversational AI That Knows Its Role: Once a shopper replies, ReConnect’s AI continues the conversation naturally and respectfully—never off-brand, never off-topic.
- Real-Time Escalation to Your Team: When a lead engages or asks a question that requires a personal touch, your team is alerted instantly via DealerHome.
- Seamless Integration: Works with CDK, VinSolutions, and your existing CRM workflow.
Why Dealerships Choose ReConnect
- Keeps You in the Game: Shoppers buying on longer timelines don’t disappear—they just need space. ReConnect ensures your store stays top of mind.
- Brings Opportunity Back: BDC teams get busy. ReConnect keeps working when they can’t, helping your store capitalize on more of the leads you’ve already paid for.
- Supports Your Team, Doesn’t Replace It: Think of ReConnect as a digital assistant for your BDC—not a replacement. It fills in the gaps and hands leads back when they’re ready.
- Adapts to Your Process: Whether you want ReConnect to follow up after a single call or after a full sequence, you decide. It fits your strategy—not the other way around.
How ReConnect Supports Your Dealership
- BDC & Internet Teams: Less time spent on long-cycle leads = more time focused on the hottest buyers.
- Sales Managers: Extend your team’s bandwidth without hiring. Scale your efforts with zero burnout.
- Dealer Principals & GMs: Get more ROI from your existing leads. ReConnect helps you close the loop on shoppers who would otherwise fade out.
- Shoppers: Low-pressure, personalized follow-up that feels helpful—not intrusive.
ReConnect Advantages & Considerations
Advantages
- Fully customizable timing and cadence
- Branded templates tailored by lead type
- Conversational AI that only engages when shoppers respond
- Escalation to your team happens in real time
- Works quietly, effectively, and without extra lift
Considerations
- ReConnect doesn’t replace first-touch outreach—it complements it
- Team should check the dashboard 1–3x/day to act on live opportunities
How ReConnect Stacks Up
Not all lead follow-up tools are created equal.
Some focus on marketing automation, others on review collection or generic messaging. Some rely on rigid CRM logic, while others use fully closed-loop AI systems that remove dealer control entirely.
Here’s how ReConnect fits into the landscape—and why it might be the best fit for your store.
If You Prioritize:
- Full control over your lead follow-up cadence
- Clear, transparent automation
- Dealer-branded templates tailored by lead type
- Easy escalation back to your team
- Conversations that feel natural but stay within smart parameters
→ ReConnect is your best choice.
What About Other Tools?
If you like complex, multi-touch lifecycle marketing automation tied to deep CRM logic,
then a full-scale marketing platform might be a better fit.
If you want to fully outsource follow-up with minimal customization or oversight,
then a closed-loop AI product may meet your needs—though you’ll sacrifice visibility and control.
If you’re focused on review generation, text collection, or generic messaging,
then a communication-first tool may check the box, but won’t drive real sales conversations.
A Word About AI
Many follow-up tools today use black-box AI—meaning you can’t see how decisions are made, what’s being sent, or when a shopper is being handed off to your team. That’s risky.
ReConnect uses conversational AI with guardrails.
- You control the tone, cadence, and escalation path
- AI only responds after a shopper engages
- All activity is visible in DealerHome
- Conversations are always brand-safe and purpose-built to drive action
In short, ReConnect helps your team stay in control—while still scaling your efforts with smart automation.
Launch ReConnect
Your team’s follow-up process is good—but it’s not built for every shopper.
ReConnect picks up where they leave off, and keeps your dealership in the game—without extra work.
- You control the start time and message cadence
- Templates are personalized by lead type
- AI steps in when the shopper responds
- Appointments and sales come back to you
Let ReConnect do the chasing—so your team can focus on closing.