BuyNow is the first-ever, live-assisted digital retailing platform in automotive. Industry leading integrations and reliable market data give your customers transparency and confidence, and live-assisted sessions help guide them through the entire buying process.

BuyNow is the most flexible and dealer-friendly digital retailing product on the market today, specifically designed to allow for customizations and flexibility to fit into any dealership operation.

UpNow is an application that extends BuyNow’s functionality to the showroom. This includes the seamless hand off from online to offline and visa-versa.

UpNow is a comprehensive, assisted-selling application that utilizes integrations with OEM data, video libraries, dealer inventory, trade applications, incentive data, F&I ancillary products data, and more to create a unique experience for consumers. UpNow ultimately enhances the showroom experience for all consumers and dealers.

MessageNow Features

Industry leading integrations and an intelligent content management system provides your team the tools to deliver the right information to your customers in real-time.

  • Inventory Integration

    Inventory Integration

    Connected with your inventory provider, MessageNow delivers your inventory in an easy to use environment so agents and customers can have a conversation about live inventory.
  • Virtual Brochures

    Virtual Brochures

    Through integrations with key OEM data, MessageNow gives agents the power to share detail about your vehicles that is unmatched in the industry.
  • Vehicle Comparisons

    Vehicle Comparisons

    MessageNow takes it a step further by allowing agents to compare multiple models at the same time. MessageNow will trim match all models so you deliver the right information to your customers.
  • Video Integration

    Video Integration

    Integrated with both OEM and dealership video feeds, MessageNow empowers agents to share relevant vehicle, product, and how-to videos with consumers providing a much richer conversation.
  • DealNow


    Receive realtime escalation alerts for qualified in-the- moment opportunities to keep your live leads live. Agents activate a “Digital TO” to alert and empower your managers to review and enter the conversation at the right moment, from any device, anywhere.
  • SMS & Email Invites

    SMS & Email Invites

    MessageNow empowers your team to proactively take care of your customers. Invite allows your team to bring a customer into session via SMS or email on the fly. Great for encore deliveries, enriching phone ups, and more.
  • Live Tracking

    Live Tracking

    MessageNow actively tracks your online shoppers displaying their shopping behavior on your site. We can deliver the right message at the right time, turning your online visitors into showroom buyers.
  • Multiple Management Options

    Multiple Management Options

    MessageNow is powerful yet flexible. Whether you are set up to manage MessageNow with your own BDC, have us back you up, or want our BDC to fully manage while engaging senior managers with DealNow, we have you covered.
  • Click to Text

    Click to Text

    Connect with your customers how they want to talk. With Click to Text activated, your customers can use their local SMS client to engage with your store. But, in true CarNow fashion, this isn’t your normal SMS solution. Contact our sales team for a full demo on MessageNow.

BuyNow Features

Revolutionize your dealership with these product features:

  • Live Assisted

    Live Assisted

    BuyNow is the first ever live assisted automotive digital retail platform. Your customers can get their questions answered and negotiate in real-time with your team, while you have the option to monitor and guide their transaction.
  • Regional & National Incentives

    Regional & National Incentives

    All OEM incentives and rebates are completely customizable and can be automated to display real-time pricing logic without the need for intervention.  Available offers include generic and conditional rebates with full stackability logic.
  • Trade Integration

    Trade Integration

    BuyNow’s integration with TradePending makes valuing a vehicle easy and reliable. TradePending uses live market data and dealership investment estimates, yielding values that are more accurate than traditional books. Additional market factors are shared with the consumer, thereby building transparency and confidence in the trade number.
  • Payment Calculator

    Payment Calculator

    BuyNow’s customizable payment calculator gives you complete control of the payment estimation display to your customers. Customers are empowered to configure payments based on variable factors such as trade-in, down payment, and payoff
  • Time Saved in Store

    Time Saved in Store

    Show your customers what they want to see… they want to spend less time in the store!  BuyNow allows you to customize timers and displays so that you can reinforce the time savings for your customers.
  • F&I Product Integration

    F&I Product Integration

    In partnership with F&I Express, BuyNow allows you to display actual prices of F&I products from providers you use today. Give customers the time and tools to make F&I decisions without feeling the pressure of being at a dealership.
  • Pre-Qualification Option

    Pre-Qualification Option

    Give your customers the ability to determine their credit and the applicable rate without providing SSN or DOB. Pre-qualification can be provided through BuyNow or integrated with your current credit provider.

Why CarNow?

Seamless 360° Solution

Seamless 360° Solution

Utilizing BuyNow, along with CarNow’s Visual Sales Messenger, will ensure that your customer receives white-glove concierge service throughout the entire research & buying process.


Next-Gen Technology Architecture

Unlimited extensibility on new content and process flows for ultra-fast technology development.

integrationUnparalleled Content Integration

Industry-leading richness and range of object types and use cases in Content Library.

customer experienceThoughtful Customer Experience

Engages, interacts with, and converts in the most customer-centric and dealer-friendly way.

Usability & ResponsivenessUsability & Responsiveness

Leading ease of use and intuitive interface speeds training and ROI

Leadership TeamLeadership Team

Proven entrepreneurs with track record of partnering to create industry-leading solutions.


MessageNow Pricing

Digital Connections Package<2000 Unique Visitors2001-4000 Unique Visitors4001+ Unique Visitors
Integration & Training (Setup)$600$600$600
MessageNow (Technology Only) $599 $599 $599
MessageNow Receptionist $799 $899 $999
MessageNow Fully Managed $999 $1,199 $1,399

BuyNow Pricing

BuyNow Platform
Connected Retail
CarNow Full Suite

MessageNow & BuyNow

With CarNow, you can transform simple inquiries into ready and willing buyers.

Enroll Today

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