In today’s fast-paced automotive market, dealerships need to stay ahead. One Chevy GMC dealership was using CarNow’s chat solutions but was struggling with the other digital tools they had on their website—until they switched fully to CarNow. With our seamless, full-platform package, they saw massive improvements in lead generation, appointment setting, and sales. Here’s how it happened.
The Problem
This dealership tried two other digital retailing tools before, but they didn’t cut it. The systems were clunky, didn’t engage customers enough, and didn’t move the needle on sales. They needed something better—something that could bring all their digital tools together and deliver real results. That’s when they turned to CarNow.
The Solution: CarNow’s Digital Retailing & Messaging
We brought together the perfect combo: CarNow’s Digital Retailing and Chat & Messaging – solutions that are built to make dealership teams more efficient, personal, and connected.
- Digital Retailing: This tool empowers dealership staff to meet online customers at their point of interest. Customers can complete trade-in forms, pull soft credit, and explore vehicle options, all while giving the dealership fully pre-qualified leads to act on—no more chasing unresponsive prospects.
- Chat & Messaging: Instant engagement with website visitors is key. Questions can be answered in real-time through automated conversation trees, live engagement with dealership staff, or CarNow’s automotive-trained BDC team—ensuring no lead slips through the cracks.
The Results
Together, these tools streamline communication and retailing steps, allowing dealership staff to focus on high-potential leads and boost conversion rates. They don’t just make the sales process easier—they drive more appointments, more engagement, and ultimately, more sales.
After switching to CarNow, the dealership saw a HUGE spike in performance, including:
- Leads: A serious jump in the number of leads coming through.
- Appointments: More appointments were set and, crucially, more customers actually showed up.
- Sales: Sales went through the roof, with cars flying off the lot.
- Closing Rate: A massive improvement in closing deals.
- Total Gross: A massive boost in their bottom line.
Here’s a snapshot of the numbers:
The Power of a Full Platform
| Metric | Other DR Providers+ CarNow Chat | CarNow’s Full Platform | % Growth |
| Leads | 56 | 78 | 39% |
| Appointments Set | 12 | 21 | 75% |
| Appointments Shown | 9 | 16 | 77% |
| Cars Sold | 5 | 14 | 180% |
| Closing % | 8.9% | 18% | 101% |
| Total Gross | $16,358 | $50,296 | 207% |
What Worked
- Instant Engagement: With CarNow’s chat, they were always able to connect with leads immediately. But previously, these conversations weren’t moving into the DR session, which caused a broken experience. Once adding CarNow’s DR, conversations easily flowed into a digital retailing session.
- Smooth Digital Retailing: When arriving to a DR session, customers could more easily navigate the digital buying process—no hassle, no confusion, no having to repeat their information. Just smooth sales.
- Conversion-Focused: The platform gathered key info (like trade-ins and credit pulls) early, so the dealership could follow up and close deals faster.
Why It Worked: CarNow’s All-In-One System
It wasn’t just one tool—it was the full package. CarNow’s Dealer Retail Platform worked together to give the dealership everything they needed to convert online traffic into real sales. More leads, more appointments, and more deals.
Ready to Boost Your Sales?
Want results like this? CarNow’s Dealer Retail Platform is built to help you connect better and sell more. It’s time to take your dealership to the next level.
Get a demo today and see how CarNow can drive your sales up.
