Old-school credit processes don’t cut it anymore. Buyers want—and auto dealers need—a fast, modern experience. But that doesn’t mean rushing to plug in just any credit app. CreditApp isn’t about replacing your credit provider—it’s about creating a better connection. It’s one more way to streamline the experience, sync your systems, and do it all without overpaying for a tool that doesn’t talk to the rest of your tech stack.
CreditApp is CarNow’s dealership-ready credit application, powered by 700Credit. It’s simple, seamless, and built to work within the tools you’re already using. For CarNow customers already leveraging 700Credit for soft pulls in Digital Retail or behind CTA buttons, CreditApp brings everything under one roof—no need to go through a third party. It connects directly to your CRM and lender tools, and syncs with DealerHome so your sales team can see shopper credit details without needing to wait on F&I. It’s another step toward a fully connected, streamlined sales process.
What Is CreditApp?
CreditApp is a standalone credit application tool that lives right on your dealership website. Built for speed and simplicity, it plugs into your CRM, LOS, and the rest of your existing tech stack. Whether the shopper starts online or walks into the store, CreditApp makes sure their info flows with them—no re-keying, no extra friction.
And when paired with the rest of CarNow’s Digital Retail tools, CreditApp becomes part of a seamless deal-making experience from start to finish.
Why Dealerships Choose CreditApp
CreditApp is packed with features designed to empower both your sales and F&I teams. Some of the top benefits Buyers expect a transparent, digital-first experience. Your team needs efficiency and visibility. CreditApp delivers both:
- One form. Total sync.
- Hard credit pulls powered by 700Credit
- CRM, DMS, and LOS integrations
- Fully embedded—no redirects
- Credit details viewable in DealerHomeÂ
It’s a smart way to offer full-credit apps to serious shoppers without breaking your process or slowing down the desk.
Features & Benefits
- Faster flow from shopper to approval: Get buyers into the deal process sooner
- Pushes into your CRM and lender tools automatically
- Shows credit details directly in DealerHome
- Secure and compliant credit capture powered by 700Credit
- Optimized for mobile, desktop, and tablet
Integrations That Power Efficiency
CreditApp isn’t just tacked onto your site—it’s integrated where it matters most:
- 700Credit hard-pull support
- LOS integrations with RouteOne, Dealertrack, AppOne, and CUDL
- CRM and DMS compatibility
- Fully embedded into your CarNow Digital Retail and DealerHome workflow
- QR code and mobile-friendly application links
CreditApp Advantages & Considerations
Advantages
- Seamless integration across your dealership tech stack
- Reduced manual entry and human error
- Faster credit decisioning
- Lower operational costs
- Improved customer experience and transparency
Considerations
- Works best when your CRM, DMS, and LOS are connected
- Unlocks the most value when paired with the full CarNow retail platform
Even on its own, CreditApp provides an immediate upgrade to the way you collect and manage credit applications.
Who Benefits from Using CreditApp?
F&I Managers
- Spend less time on admin
- Focus on upsells and funding deals faster
Sales Teams
- Access credit data without leaving DealerHome
- Prioritize finance-qualified leads
Dealer Leadership
- Lower costs, fewer delays
- Gain real-time visibility into credit-qualified traffic
Why Dealerships Need a Better Credit Application Tool
Traditional credit processes are slow, fragmented, and tough on both staff and customers. Buyers today expect a payment-first, digital retail experience—and they’ll bounce fast if it feels clunky.
CreditApp solves that. It removes friction, connects the dots, and helps your team close more deals with less effort.
How CreditApp Stacks Up
Most credit apps either feel disconnected from your website—or disconnected from your team. Some redirect shoppers away from your site. Others collect info but don’t push it where it needs to go. And many still require your staff to toggle between systems just to access basic credit info.
CreditApp is different. It’s dealership-ready, connected from day one, and built to work with the tools you already use—without the bloat or complexity of platforms that overpromise.
Want a side-by-side breakdown?
Let’s set up a quick call and show you exactly how CreditApp compares.
Why CreditApp Matters Today
Digital-first car shopping is no longer a trend—it’s the standard. Dealers that remove roadblocks in the finance process will win more business.
CreditApp helps your team:
- Keep credit workflows efficient and compliant
- Improve deal speed and lead quality
- Support payment-first journeys
- Deliver a better experience for every shopperÂ
Ready to See It in Action?
Let’s simplify credit for your team—and your customers.