Cruise Control

No Lead Left Behind

CruiseControl identifies which buyers are ready to purchase, keeps your team focused on the right opportunities, and automatically nurtures every shopper until they’re ready to buy.

The Hard Truth About Your Leads

Most of your leads never get a real chance.

Website visitors do not
submit a lead
Percentage of sales leads being mishandled
Typical follow-up window, while buyers shop 1–2 months

Dealers don't have a lead problem.
They have a conversion problem.

Dealerships lose significant revenue from opportunities they paid to generate.

A smarter approach to lead management

Our AI-powered lead conversion solution helps dealers analyze and identify buying intent and act more efficiently.

How It Works

A 4-step conversion process
fully automated

Captures Shopper Engagement

Ingests data from every touchpoint in your dealership ecosystem.

Identifies Purchase Intent

AI scores each shopper based on purchase history, trade activity, engagement, and more.

Prioritizes High Intent Buyers

Identifies the hottest buyers and alerts sales for immediate follow-up. No guesswork required.

Nurtures Low Intent Buyers

AI sends personalized emails and texts for 120 days, escalating to sales when they're ready to buy.

More revenue from the leads you already have

CruiseControl doesn’t require more ad spend or more inbound volume. It unlocks the value sitting in your existing pipeline

Real results

Case study

Michigan Dealer

After just three weeks, CruiseControl dramatically lifted email engagement and converted nearly a third of engaged shoppers into warm, sales-ready handoffs — with 40% of those requesting an appointment.

3X

Higher email engagement

41% engagement rate vs. 14% industry average

28%

Qualified warm transfers

of all email engagers became sales handoffs

40%

Appointment requests

of warm transfers requested an appointment

Ready to recover lost revenue?

Stop leaving deals on the table

CruiseControl helps your dealership generate more revenue from the opportunities you already have — no new leads required.

Need Help?

If you’re currently a CarNow customer and would like technical support, submit a ticket by emailing support@carnow.com.


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