RALEIGH, NC — June 16, 2026 — CarNow today announced the appointments of Kelly Good Stoop as Vice President of Sales and Sarah Copp as Vice President of Major Accounts. The additions strengthen CarNow’s go-to-market leadership as the company continues expanding its dealer partnerships and connected retail platform across North America.
Good Stoop and Copp each bring a background that spans both dealership operations and automotive technology, providing CarNow with leadership that understands the challenges and opportunities facing dealers at every level of the organization. Both previously held roles at Lotlinx, where they worked alongside one another during a period of significant company growth.
“Kelly and Sarah bring an exceptional combination of dealership-level experience and enterprise technology expertise that is rare in this industry,” said Giovanna Scognamiglio, CRO of CarNow. “Their understanding of how dealers operate, and what it takes to help them grow, will be invaluable as CarNow deepens its relationships with dealer partners and continues expanding our platform capabilities.”
As Vice President of Sales, Good Stoop will oversee CarNow’s eastern regional sales organization, leading dealer acquisition, field sales strategy, and revenue growth across the region. She brings 14 years of automotive technology experience and a track record of helping dealers translate digital tools into measurable sales performance, most recently as VP of Retail at Lotlinx and previously in a Market Director role at TrueCar.
“CarNow has established itself as one of the most innovative and dealer-focused platforms in the industry,” said Good Stoop. “I am excited to join the team at such a pivotal moment of growth and help dealers leverage CarNow’s platform to improve customer engagement, increase conversion, and drive stronger business outcomes.”
As Vice President of Major Accounts, Copp will lead CarNow’s major account organization, overseeing strategic partnerships with the industry’s largest dealer groups and driving long-term growth, retention, and performance. She brings more than 20 years of experience spanning automotive retail operations, SaaS technology, and enterprise account leadership. Before transitioning into technology, Copp served in dealership roles including General Manager and Sales Manager, and has since held major account leadership positions at AutoAlert and Lotlinx.
“CarNow’s platform represents a significant opportunity for dealer groups looking to create more connected and efficient retail experiences,” said Copp. “I look forward to working closely with CarNow’s major account partners to help them realize the full value of the platform and achieve their growth objectives.”
The appointments reflect CarNow’s continued investment in experienced leadership that can support dealers at scale. As CarNow expands its connected retail platform, spanning AI-powered engagement, digital retail, and integrated customer workflows, the company remains focused on building the partnerships and expertise necessary to deliver measurable results for dealers across North America.
About CarNow
CarNow is a connected retail and engagement platform that helps automotive dealers improve conversion, modernize customer engagement, and create more seamless shopping experiences through AI-powered engagement tools, digital retail solutions, and connected customer workflows.
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