tabletest
| Brands | Visitor to Chat % | Chat To Lead Conversion | Live Call to Action – Click to Lead Conversion | Digital Retailing Call to Action – Click to Lead Conversion | | Digital Retailing | % Completing Soft Credit Pull | % Completing Trade Form | % Scheduling Appointment | % Completing Deal | | Conversational Call to Action | % of Leads Completing a Trade-in Form | Schedule Test Drive – Click to Lead Conversion | PreQualify – Click to Lead Conversion | Trade Value – Click to Lead Conversion | ePrice – Click to Lead Conversion | Check Availability – Click to Lead Conversion | | % that went into BuyNow |
| Average | 0.36% | 75.76% | 15.48% | 20.77% | | | 21.70% | 39.21% | 9.14% | 13.72% | | | 22.70% | 20.16% | 25.57% | 16.84% | 22.48% | 24.10% | | 20% |
| Acura | 0.36% | 79.22% | 14.25% | 21.14% | | | 23.93% | 40.67% | 7.88% | 12.81% | | | 25.58% | 20.59% | 25.30% | 20.29% | 28.04% | 24.27% | | 28% |
| Audi | 0.33% | 81.33% | 7.13% | 23.40% | | | 10.75% | 41.02% | 12.36% | 14.84% | | | 22.07% | 35.59% | 16.22% | 20.32% | 12.62% | 32.37% | | 22% |
| BMW | 0.48% | 78.29% | 13.55% | 23.28% | | | 11.83% | 45.05% | 7.09% | 13.55% | | | 24.91% | 25.37% | 44.19% | 19.00% | 23.33% | 20.36% | | 40% |
| Buick | 0.21% | 67.86% | N/A | 32.65% | | | N/A | N/A | N/A | N/A | | | N/A | N/A | N/A | N/A | N/A | N/A | | N/A |
| Cadillac | 0.28% | 88.22% | 15.16% | 17.82% | | | 36.23% | 40.00% | 11.69% | 14.00% | | | 15.26% | 11.68% | 16.77% | 16.44% | 17.65% | 19.11% | | 10% |
| Chevrolet | 0.37% | 74.51% | 17.28% | 19.82% | | | 22.20% | 47.59% | 8.07% | 14.63% | | | 26.44% | 10.89% | 24.87% | 18.50% | 17.51% | 22.65% | | 14% |
| CDJR | 0.27% | 76.24% | 16.96% | 20.10% | | | 25.23% | 41.51% | 7.77% | 16.21% | | | 25.35% | 13.58% | 23.66% | 19.87% | 23.29% | 22.68% | | 21% |
| Genesis | 0.26% | 73.50% | 17.42% | 18.40% | | | 29.31% | 22.41% | 15.52% | 5.17% | | | 30.00% | 23.33% | 25.00% | 18.46% | 45.45% | 10.71% | | 5% |
| GM (ALL) | 0.36% | 74.62% | 16.90% | 19.62% | | | 22.48% | 46.96% | 8.21% | 14.53% | | | 26.05% | 11.21% | 22.35% | 18.56% | 17.43% | 22.82% | | 14% |
| GMC | 0.28% | 74.34% | 15.94% | 21.23% | | | 8.14% | 40.47% | 3.26% | 13.02% | | | 23.91% | N/A | 5.56% | 22.86% | N/A | 23.97% | | 27% |
| Ford | 0.43% | 76.59% | 16.18% | 21.04% | | | 23.15% | 42.19% | 7.39% | 14.07% | | | 23.13% | 13.90% | 20.72% | 18.03% | 26.89% | 23.38% | | 27% |
| Harley-Davidson | 0.57% | 63.73% | N/A | 34.10% | | | N/A | N/A | N/A | N/A | | | N/A | 16.67% | 57.14% | N/A | 47.37% | N/A | | N/A |
| Honda | 0.59% | 78.47% | 15.43% | 22.40% | | | 28.04% | 35.10% | 8.31% | 14.37% | | | 21.22% | 26.03% | 35.88% | 20.06% | 21.90% | 22.12% | | 23% |
| Hyundai | 0.45% | 75.65% | 21.96% | 19.28% | | | 27.95% | 40.09% | 18.17% | 12.93% | | | 17.60% | 11.11% | 24.35% | 9.05% | 28.46% | 20.20% | | 5% |
| Infiniti | 0.27% | 79.15% | 15.03% | 17.27% | | | 19.62% | 46.35% | 7.20% | 13.88% | | | 25.00% | 8.28% | 26.98% | 13.95% | 26.47% | 26.90% | | 27% |
| Jaguar | 0.32% | 77.02% | 13.15% | 22.52% | | | 19.35% | 43.01% | 11.83% | 11.83% | | | 11.11% | 25.00% | 33.33% | 8.00% | 15.38% | 52.94% | | N/A |
| Kia | 0.50% | 77.81% | 17.06% | 21.87% | | | 28.75% | 39.31% | 9.30% | 13.36% | | | 23.68% | 18.74% | 31.86% | 19.03% | 17.38% | 22.02% | | 29% |
| Land Rover | 0.33% | 75.90% | 12.01% | 23.85% | | | 6.54% | 45.77% | 12.50% | 9.62% | | | 18.18% | 16.28% | 7.14% | 22.88% | 34.74% | 35.56% | | 7% |
| Lexus | 0.39% | 74.16% | 15.73% | 14.71% | | | 37.18% | 25.64% | 6.50% | 11.40% | | | 23.57% | 22.99% | 30.43% | 13.59% | 6.76% | 23.13% | | 4% |
| Lincoln | 0.26% | 77.24% | 13.72% | 14.70% | | | 14.09% | 44.15% | 10.29% | 20.81% | | | 18.75% | 6.06% | 10.53% | 14.00% | 17.24% | 15.60% | | 45% |
| Maserati | 0.11% | 68.45% | 22.22% | 10.12% | | | N/A | 21.43% | N/A | 7.14% | | | N/A | 25.00% | 20.00% | N/A | N/A | 10.00% | | N/A |
| Mazda | 0.26% | 78.71% | 4.89% | 23.53% | | | 18.33% | 42.42% | 8.71% | 14.00% | | | 8.45% | 30.00% | 37.50% | 10.32% | 18.47% | 27.49% | | 12% |
| Mercedes-Benz | 0.44% | 77.12% | 14.85% | 21.64% | | | 31.42% | 36.60% | 7.74% | 13.36% | | | 14.66% | 11.61% | 24.62% | 17.05% | 15.49% | 28.10% | | 24% |
| MINI | 0.41% | 74.08% | 16.67% | 21.06% | | | 2.87% | 32.06% | 5.74% | 14.35% | | | 25.00% | 44.44% | N/A | 12.20% | N/A | 43.48% | | 11% |
| Mitsubishi | 0.37% | 70.73% | 22.77% | 21.84% | | | 13.27% | 32.68% | 6.70% | 17.32% | | | 37.29% | 19.05% | 18.18% | 16.37% | 16.67% | 20.55% | | N/A |
| Nissan | 0.46% | 75.72% | 18.91% | 20.60% | | | 33.29% | 34.73% | 11.68% | 16.45% | | | 17.26% | 9.41% | 32.61% | 8.87% | 21.68% | 22.31% | | 12% |
| Porsche | 0.20% | 72.97% | 11.66% | 20.68% | | | 26.52% | 42.67% | 5.79% | 16.71% | | | 30.61% | 36.36% | 50.00% | 25.51% | 18.64% | 19.05% | | 28% |
| Subaru | 0.38% | 75.30% | 15.31% | 20.35% | | | 24.13% | 46.57% | 9.49% | 15.59% | | | 24.38% | 24.12% | 21.88% | 17.64% | 27.84% | 25.35% | | 25% |
| Toyota | 0.51% | 71.98% | 16.00% | 18.55% | | | 27.67% | 47.28% | 8.12% | 14.36% | | | 26.97% | 13.95% | 17.24% | 17.47% | 21.56% | 21.37% | | 20% |
| Volkswagen | 0.33% | 83.38% | 16.32% | 19.76% | | | 22.52% | 31.04% | 8.11% | 14.23% | | | 22.78% | 28.28% | 23.39% | 16.80% | 31.75% | 25.34% | | 24% |
| Volvo | 0.27% | 76.19% | 14.60% | 16.61% | | | 12.79% | 42.27% | 10.48% | 13.42% | | | 26.32% | 25.00% | 13.89% | 16.28% | 6.83% | 14.93% | | 17% |
| | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | |
Digital Retailing Q3 (July 1st – Sept. 30th, 2024)
| % Completing Soft Credit Pull | % Completing Trade Form | % Scheduling Appointment | % Completing Deal |
Average of
all Brands | 21.70% | 39.21% | 9.14% | 13.72% |
| Acura | 23.93% | 40.67% | 7.88% | 12.81% |
| Audi | 10.75% | 41.02% | 12.36% | 14.84% |
| BMW | 11.83% | 45.05% | 7.09% | 13.55% |
| Buick | N/A | N/A | N/A | N/A |
| Cadillac | 36.23% | 40.00% | 11.69% | 14.00% |
| Chevrolet | 22.20% | 47.59% | 8.07% | 14.63% |
| CDJR | 25.23% | 41.51% | 7.77% | 16.21% |
| Genesis | 29.31% | 22.41% | 15.52% | 5.17% |
| GM (ALL) | 22.48% | 46.96% | 8.21% | 14.53% |
| GMC | 8.14% | 40.47% | 3.26% | 13.02% |
| Ford | 23.15% | 42.19% | 7.39% | 14.07% |
| Harley-Davidson | N/A | N/A | N/A | N/A |
| Honda | 28.04% | 35.10% | 8.31% | 14.37% |
| Hyundai | 27.95% | 40.09% | 18.17% | 12.93% |
| Infiniti | 19.62% | 46.35% | 7.20% | 13.88% |
| Jaguar | 19.35% | 43.01% | 11.83% | 11.83% |
| Kia | 28.75% | 39.31% | 9.30% | 13.36% |
| Land Rover | 6.54% | 45.77% | 12.50% | 9.62% |
| Lexus | 37.18% | 25.64% | 6.50% | 11.40% |
| Lincoln | 14.09% | 44.15% | 10.29% | 20.81% |
| Maserati | N/A | 21.43% | N/A | 7.14% |
| Mazda | 18.33% | 42.42% | 8.71% | 14.00% |
| Mercedes-Benz | 31.42% | 36.60% | 7.74% | 13.36% |
| MINI | 2.87% | 32.06% | 5.74% | 14.35% |
| Mitsubishi | 13.27% | 32.68% | 6.70% | 17.32% |
| Nissan | 33.29% | 34.73% | 11.68% | 16.45% |
| Porsche | 26.52% | 42.67% | 5.79% | 16.71% |
| Subaru | 24.13% | 46.57% | 9.49% | 15.59% |
| Toyota | 27.67% | 47.28% | 8.12% | 14.36% |
| Volkswagen | 22.52% | 31.04% | 8.11% | 14.23% |
| Volvo | 12.79% | 42.27% | 10.48% | 13.42% |
Conversational Call to Action Q3 (July 1st – Sept. 30th, 2024)
| % of Leads Completing a Trade-in Form | Schedule Test Drive – Click to Lead Conversion | PreQualify – Click to Lead Conversion | Trade Value – Click to Lead Conversion | ePrice – Click to Lead Conversion | Check Availability – Click to Lead Conversion | % that went into BuyNow |
Average of
all Brands | 22.70% | 20.16% | 25.57% | 16.84% | 22.48% | 24.10% | 20% |
| Acura | 25.58% | 20.59% | 25.30% | 20.29% | 28.04% | 24.27% | 28% |
| Audi | 22.07% | 35.59% | 16.22% | 20.32% | 12.62% | 32.37% | 22% |
| BMW | 24.91% | 25.37% | 44.19% | 19.00% | 23.33% | 20.36% | 40% |
| Buick | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Cadillac | 15.26% | 11.68% | 16.77% | 16.44% | 17.65% | 19.11% | 10% |
| Chevrolet | 26.44% | 10.89% | 24.87% | 18.50% | 17.51% | 22.65% | 14% |
| CDJR | 25.35% | 13.58% | 23.66% | 19.87% | 23.29% | 22.68% | 21% |
| Genesis | 30.00% | 23.33% | 25.00% | 18.46% | 45.45% | 10.71% | 5% |
| GM (ALL) | 26.05% | 11.21% | 22.35% | 18.56% | 17.43% | 22.82% | 14% |
| GMC | 23.91% | N/A | 5.56% | 22.86% | N/A | 23.97% | 27% |
| Ford | 23.13% | 13.90% | 20.72% | 18.03% | 26.89% | 23.38% | 27% |
| Harley-Davidson | N/A | 16.67% | 57.14% | N/A | 47.37% | N/A | N/A |
| Honda | 21.22% | 26.03% | 35.88% | 20.06% | 21.90% | 22.12% | 23% |
| Hyundai | 17.60% | 11.11% | 24.35% | 9.05% | 28.46% | 20.20% | 5% |
| Infiniti | 25.00% | 8.28% | 26.98% | 13.95% | 26.47% | 26.90% | 27% |
| Jaguar | 11.11% | 25.00% | 33.33% | 8.00% | 15.38% | 52.94% | N/A |
| Kia | 23.68% | 18.74% | 31.86% | 19.03% | 17.38% | 22.02% | 29% |
| Land Rover | 18.18% | 16.28% | 7.14% | 22.88% | 34.74% | 35.56% | 7% |
| Lexus | 23.57% | 22.99% | 30.43% | 13.59% | 6.76% | 23.13% | 4% |
| Lincoln | 18.75% | 6.06% | 10.53% | 14.00% | 17.24% | 15.60% | 45% |
| Maserati | N/A | 25.00% | 20.00% | N/A | N/A | 10.00% | N/A |
| Mazda | 8.45% | 30.00% | 37.50% | 10.32% | 18.47% | 27.49% | 12% |
| Mercedes-Benz | 14.66% | 11.61% | 24.62% | 17.05% | 15.49% | 28.10% | 24% |
| MINI | 25.00% | 44.44% | N/A | 12.20% | N/A | 43.48% | 11% |
| Mitsubishi | 37.29% | 19.05% | 18.18% | 16.37% | 16.67% | 20.55% | N/A |
| Nissan | 17.26% | 9.41% | 32.61% | 8.87% | 21.68% | 22.31% | 12% |
| Porsche | 30.61% | 36.36% | 50.00% | 25.51% | 18.64% | 19.05% | 28% |
| Subaru | 24.38% | 24.12% | 21.88% | 17.64% | 27.84% | 25.35% | 25% |
| Toyota | 26.97% | 13.95% | 17.24% | 17.47% | 21.56% | 21.37% | 20% |
| Volkswagen | 22.78% | 28.28% | 23.39% | 16.80% | 31.75% | 25.34% | 24% |
| Volvo | 26.32% | 25.00% | 13.89% | 16.28% | 6.83% | 14.93% | 17% |
