CarNow Acquires API Payment Services Provider Integrated Endpoint Solutions

Digital Retailing Leader Strengthens Platform with Acquisition of Next Gen API Payment Services Provider for Automotive Software 

ATLANTA, January 27, 2023 – CarNow, the automotive industry’s leading digital retailing platform, today announced the successful acquisition of Integrated Endpoint Solutions (IEP), a web-based API payment services provider for the automotive software industry. The acquisition of IEP and its technology will further enhance CarNow’s powerful dealer retailing system and ability to deliver best-in-class solutions to its dealer partners. 

“This acquisition strengthens CarNow’s position as the premier provider of leading digital solutions for dealers,” said Andy Park, CEO at CarNow. “By incorporating IEP’s proprietary technology with CarNow’s comprehensive Real-Time Retail™ platform, we will be able to offer our clients the most advanced solutions to meet the evolving needs of today’s car-buyer.”  

IEP’s offerings provide fast, highly scalable microservices that accurately calculate payments with sales tax and use tax, title and registration fees for lease, finance, balloon and one-pay lease deals in all 50 states. This allows CarNow’s partners to focus on user-interface workflows and the customer experience, while these services provide the necessary complex yet comprehensive calculation engines. The products were designed with the flexibility to support all market segments in the automotive finance sector and tackle the most complex calculations in the lease and finance industry, matched with white-glove service and support to ensure vendor success. 

“IEP and CarNow have always been dedicated to the success of the automotive industry, ensuring customers have access to the best solutions,” said Rob Vazquez, IEP’s Founder and CEO. “CarNow has a proven track record of supporting dealers with an empowering dealer retailing system that enables them to excel against the competition. We are excited to join the CarNow team and look forward to this next chapter.” 

With the acquisition now complete, Vazquez has joined CarNow as Director of Product.  

CarNow’s suite of digital retailing solutions and integrated partners enable dealers to minimize pain points for their customers and offer a streamlined shopping experience without adding unnecessary burden to the dealer. 

Learn more about CarNow and its technology at 

About CarNow 

CarNow is a market leader in digital retailing solutions for the automotive industry. CarNow creates frictionless, real-time enterprise software solutions to facilitate the transaction between dealers and consumers. Through CarNow’s solutions, shoppers receive enhanced virtual showroom services and live support at any time, from anywhere, and on any device. With 5,000 dealership customers and more than twenty manufacturer certifications, CarNow is one of the fastest growing companies in automotive. CarNow is headquartered in Atlanta, Georgia. Learn more at 



Media Contact: 

Lou Laste